REDUCE BY BASE BRANDS
REDUCE BY BASE BRANDS Headquarters: A 6,500 SF Workplace Transformation
Year: 2022 | Location: Atlanta | Partners: AD Studios
As the company behind the innovative Reduce drinkware brand, Base Brands experienced extraordinary growth following years of product innovation and market success. As headcount expanded and business demands increased, leadership recognized that their existing workplace no longer reflected who they were becoming as an organization.
The company needed a space that would support collaboration, attract employees back to the office, and accommodate future growth—all within a relatively small footprint. Most importantly, they wanted an environment that embodied their innovative culture while creating a seamless experience for employees and visitors alike.
Rapid growth creates opportunities, but it also creates complexity. Base Brands faced several critical challenges as they prepared for their relocation:
Creating a highly collaborative workplace within just 6,500 square feet
Delivering an engaging office experience that would encourage in-person work
Supporting future organizational growth without requiring major renovations
Integrating workplace technology from the ground up in a building without an existing network or server infrastructure
Coordinating construction, technology, and workplace solutions under an accelerated timeline
Maintaining design quality while ensuring flexibility for changing business needs.
Without a carefully coordinated strategy, the company risked creating a workplace that could quickly become outdated or unable to support its evolving workforce. Corporate Environments partnered with AD Studio to guide Base Brands through every stage of the transformation. Rather than treating workplace design, technology, and construction as separate initiatives, the team developed a unified strategy centered around how employees would work, collaborate, and grow within the space.
By serving as a single source of coordination across multiple disciplines, Corporate Environments helped streamline decision-making, reduce complexity, and keep the project moving forward on schedule.
Together, the project team focused on four key objectives:
Create a workplace that inspires employees to return to the office.
Maximize functionality within a compact footprint.
Build flexibility into the environment to support future growth.
Integrate technology seamlessly to enhance collaboration and productivity.
This approach ensured every design and infrastructure decision supported broader business goals rather than simply filling a space. The success of the project was driven by a collaborative partnership between Base Brands, Corporate Environments, and AD Studio. Working together, the team aligned workplace strategy, construction solutions, technology integration, and employee experience objectives into a single vision. This collaborative process enabled faster decision-making, minimized project disruptions, and ensured the finished space reflected the company's culture and long-term goals. The result was a modern, technology-enabled workplace designed to support innovation, collaboration, and continued growth.
The new environment delivers:
A centralized, "one-stop-shop" workplace experience that brings teams together
Flexible spaces that can adapt as organizational needs evolve
Integrated collaboration technology that supports both in-person and hybrid work
Improved employee engagement through an interactive and experience-driven office environment
Infrastructure capable of supporting future business expansion without significant disruption
A cohesive workplace that aligns with the company's innovative brand identity
By coordinating workplace strategy, technology, and construction under a single vision, Corporate Environments helped Base Brands create more than a new office; they created a scalable business asset designed to support the company's next phase of growth.
Today, Base Brands operates from a workplace that reflects its entrepreneurial culture and supports its rapidly expanding business. The project transformed a compact footprint into a flexible, future-ready environment that enhances collaboration, improves the employee experience, and positions the organization for continued success.